Quick Stats

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Client: NCS Wildlife Solutions - Wildlife Removal, Repairs, and Exclusion

Location: Milford, Connecticut

Challenge: Inconsistent lead quality and low conversion rates from traditional lead sources (e.g., Angi).

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Results:

◦   91.45% of referrals from Baton resulted in revenue

◦   117 Qualified Leads received in 12 months

◦   10X Return on Platform Investment

◦   Owner needs "2 of me" to handle the volume

The Business 

NCS Wildlife Solutions is 22-year veteran in the Connecticut wildlife control market, specializing in a full-service approach of Removal, Repairs, and Exclusion. Owner Scott Robinson takes pride in providing permanent solutions: 

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"Not only do I remove the pest, I also repair the damage and then do any cleaning or exclusion and preventative measures, so the critter can't get back in," explains Scott.

The Issue 

NCS Wildlife Solutions had no trouble finding leads, but they had a tough time finding leads for the actual services they offered.

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"If I use Angi, for example, for every 1 job I land, I have to talk to at least 3 or 4 customers."

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Initial Skepticism

Though initially skeptical, Scott decided to give Baton a 30-day trial with a minimum commitment.

"And then my phone just started blowing up with really good leads," Scott said.

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The Answer 

Baton immediately began to deliver high-quality leads that had already been qualified. Scott's business grew as Baton sent leads with almost perfect conversion rates.

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Flow of High-Quality Leads 

Baton sent NCS 117 referrals in the first year, but the real story is the quality and exclusivity of these leads. Baton only offers exclusive warm leads specifically matched to the services Scott offers: General Pest Control, Commercial Work, and Rodents.

While the lead quality is the primary driver of success, Scott also values the platform's clear communication:

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"I like that it announces when the customer calls, it announces that this is a Baton lead. I also like that you get a call and a text message."

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This instant notification and lead source identification allows him to prioritize and manage these high-quality Baton leads efficiently.

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Customer Service Improvement

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Baton also improved NCS's customer service by allowing them to confidently steer non-serviceable customers to reputable partners.

"Steering them in the right direction to a reputable company, because there's a lot of scammers out there too, you know, so I think it just helps knowing that part is taken care of by just sending it through Baton increases your trust for the company."

The Results

Baton had an immediate effect on NCS Wildlife Solutions, raising the quality of leads and the amount of business they did by a huge amount.

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Financial and Operational Impact

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‍Plans for Future and Business Growth

The number of high-quality leads has caused a big capacity problem, which is a good problem to have.

"Yes, I need 2 of you because of your, all your leads keeping me so busy."

The need for growth comes directly from the steady stream of high-converting leads from Baton. 

Scott plans to fix this by offering his services to “more top cities and towns”. This is a direct response to the demand he has seen through the Baton platform. 

The biggest benefit for NCS has been that it can reach more people.

"Those pest control customers know that they don't have to call around, so it definitely increases my reach."

‍Ready to achieve a near-perfect conversion rate?

Join well-known companies like NCS Wildlife Solutions who  are using Baton’s network to save time and make a lot of money. Schedule a demo today or call (801) 669-8059 to learn how you can get exclusive referred leads from Baton’s network. 

This case study represents actual results achieved by a Baton partner. Individual results may vary based on market conditions, lead volume, and business practices.