Grow your heating and cooling business with exclusive, high-intent referrals from other service professionals—and get paid for leads you refer out.
A Few of Our Happy Partners
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Why HVAC Pros Choose Baton
Most HVAC companies spend a fortune on pay-per-click ads, shared leads, or seasonal promotions—only to compete with five other contractors for the same call.
Baton takes a different approach: we’re building a trusted referral network where home service professionals send qualified HVAC jobs to pros like you.
In return, you can send leads for services outside your scope—or during your busy season—and get paid.
At Baton, your reputation matters. That’s why we vet every company for quality, responsiveness, and strong reviews. And with our Pledge to Protect, your customer relationships stay secure—no poaching, ever.
HVAC Pros are Seeing Real Results with Baton.
I’d like to give a shout-out to Baton! Every year, our inside sales department receives 2,000+ non-qualified leads and in the past, we had nowhere to send these callers other than back to a Google search. Not only does Baton give us a payout for every referral we send them, but we now have a phone number to provide our non-leads with and we get to help grow other companies. If you’re a pest/wildlife control company and you’re not using them, get on it now 👍
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Alta Pest Control
So we’re just making money from Baton, which is huge. That is not the case for any other lead provider that we use. And so, that’s a no-brainer, which is awesome.
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Mika Kujanpaa
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Brooks Pest Control
Baton is the most successful marketing partner that we have added in the last 18 months. We want referrals. Any industry would want that and the most impactful thing is the warmth of the Baton referral.
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Stephen Wunder
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White Knight Pest Control
I joined Baton’s network and received my first referral in less than 24 hours!
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Hank Baker
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Bugs & Beyond, LLC
Baton has a great product. They are passionate about bringing value to our clients. You get qualified, affordable, vetted leads when you’re on the receiving end. If and when you receive leads that are outside your service area, offerings, or schedule, you can quickly sell those leads to other highly-rated operators with a click of a button on the Baton platform. Training your team to use it is a piece of cake since the interface is so user-friendly and intuitive.
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Pro Pacific Pest Control
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In the last few months, Baton has been giving us sales AND money. They are a must-have if you are in the pest control industry.
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Eddy Martinez
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AIMVO Pest Control
Baton is great! It has allowed our company to easily provide trusted referrals to new and existing customers. People appreciate that we are a great resource for a myriad of pest problems. We fully recommend Baton.
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Brian Ellsworth
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Pointe Pest Control
Baton is super valuable. It allows us to monetize leads that come in for areas that we don't service, as well as for services that we don't offer. Using Baton, we have an easy answer to the question we get regularly: "Who would you recommend?" Having an easy answer allows us to provide a better customer experience, and builds value in our brand. Baton is simple, super easy to use, and integrates very easily into our conversations with our customers. Not only that, we get better quality leads through Baton than a lot of our other sources.
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Tom Miche
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Miche Pest Control
What You Can Earn with Baton
See how pros are using Baton to refer and win more exclusive leads from other trusted service pros.
Average HVAC Lead Cost
$50-$150+
Leads Referred:
300k+
Average close rate:
50%
FAQs
What is Baton?
Baton is the #1 referral network for exclusive home service leads. Companies use Baton to exchange high-quality pest control, wildlife, plumbing, HVAC, lawn care, and roofing leads they can’t service themselves—earning extra revenue while growing their business.
Where do Baton leads come from?
Most leads come directly from other trusted companies in the Baton network. We also supplement volume through ServicePros.com, our consumer-facing brand, so you always have a steady flow of qualified, inbound leads. Referrals from Baton come from other trusted pros in your industry—plumbers, wildlife companies, HVAC, pest control techs—who can’t take the job and refer it through Baton.
Are the leads exclusive?
Yes, every referred lead is 100% exclusive to you. We never resell or recycle leads like typical lead providers.
How do I get paid for leads I send?
When you refer calls you can’t take, you earn a portion of the bid price the receiving company has set. Payments are credited automatically to your Baton account and can be paid out or used toward the leads you buy.
What if I get a bad lead?
You only pay for qualified leads. If one doesn’t fit—wrong ZIP code, wrong service, or not a homeowner—you can easily request a credit right in your Baton dashboard.
Can I choose which leads I get?
Absolutely. You set your own service areas, ZIP codes, and budgets. That means you only receive the types of home service leads you actually want.
What kinds of HVAC leads can I get?
Heating, cooling, repair, install, maintenance—you can refer both residential and commercial HVAC leads. You choose the service types you want.
How much do HVAC leads cost?
The average lead cost for HVAC leads through Baton is anywhere from $50-$150+ a call.
Get Quality HVAC Referrals, Monetize the Rest.
Grow your HVAC business with exclusive, high-intent pest control leads, and make money off of the jobs you can't take.
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