Ready to level up your B2B pipeline? On the latest episode of the Startup Ignition Podcast, Phil Kirkeiner, our CEO, pulls back the curtain on how he scaled a lean offshore team from $150K to $7M ARR. The spotlight’s on strategy, discipline, and relentless optimization—the pillars of Baton’s performance-first approach.

Unfiltered insights, no fluff.
Phil starts strong: outsourcing isn’t a shortcut—it’s a tactical move. To win, you need airtight process, seamless communication, and a culture of accountability. Baton’s partnership model ensures clients don’t just scale—they gain clarity and control. Phil walks through how his team integrates with clients from day one, becoming an extension of their business with shared KPIs and a razor-sharp focus on meeting outcomes.

From pilot to full deployment.
It all starts with a pilot: testing messaging, ICP alignment, and engagement cadence. Phil breaks down how Baton runs rapid cycles—measure, tweak, iterate. Those lessons compound fast: what begins as a $150K proof-of-concept becomes a scalable engine delivering thousands of qualified meetings. That’s the kind of growth B2B teams dream about.

Tech-powered, human-first.
Underneath it all, a solid tech stack drives accountability—and insight. CRM integration, call tracking, and lead scoring keep dashboards real-time and transparent. But Phil emphasizes: the heart still beats in human exchange. Baton’s team trains on tone, messaging, and buyer psychology so they don’t sound like robots—they sound like trusted partners.

The payoff? Better meetings, real ROI.
Scale isn’t the goal—it’s quality. Phil shares a metrics-driven triumph: a 3× increase in meeting attendance rates and a 25% boost in pipeline velocity. Clients aren’t just generating volume—they’re generating impact. And that’s the difference between running outbound and running outbound that works.

Why it matters for Baton Leads.
This episode captures everything we stand for: strategic partnership, tech-enabled efficiency, and relentless pursuit of measurable outcomes. We’re not just vendors. We’re growth partners. We book better meetings. We power pipeline. And we do it with grit.

Tune in, take notes, and let Baton’s story inspire your next breakout quarter.

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